Curriculum & Specialisations

The RAMS by CRAFT MBA Journey

The RAMS by CRAFT MBA is designed as a four-semester journey that builds strong business foundations before moving into focused areas of expertise. The curriculum blends academic depth, practical learning, and industry exposure to prepare students for real-world leadership roles.

Building the core

The first year develops essential management knowledge and analytical skills across all major business functions.

Strategic Management

Managerial Economics

Financial & Management Accounting

Marketing Management

Business Analytics

Organisational Behaviour

Research Methodology

Business Communication

Quantitative Techniques

Operations Management

This foundation ensures students understand how different business functions work together in modern organisations.

Specialisations

In the second year, students customise their MBA by choosing one functional and one sectoral specialisation aligned with their career goals.

Strategic Management

Managerial Economics

Financial & Management Accounting

Master branding

digital marketing

consumer behaviour strategies

Develop expertise in talent management

organisational development

leadership

Understand supply chain systems

process optimisation

business efficiency

Use data-driven insights to support strategic business decisions.

Apply management principles to healthcare institutions and services.

Build skills for managing travel

tourism

hospitality enterprises.

Learn how goods

services

information move efficiently across networks

Develop the knowledge and confidence to start, grow, or manage businesses.

Specialisations are subject to university approval.

Available specialisations

Learn corporate finance

Investment analysis

financial decision-making.

Master branding

digital marketing

consumer behaviour strategies

Develop expertise in talent management

organisational development

leadership

Understand supply chain systems

process optimisation

business efficiency

Use data-driven insights to support strategic business decisions.

Finance
Learn corporate finace , students customize their MBA by choosing specializations aligned with their carrer goals.
Marketing Management
Master branding , digital marketing and consumer behaviour strategies
Human Resources
Develop expertise in talent management , organisational developement and leadership
Operations Management
Understand supply chain systems , process optimisation , and business efficency
Business Analytics
Use data-driven insights to support strategic business decisions

Learning Beyond The Classroom

Practical exposure is a key part of the RAMS MBA experience.

Certifications & Add-On Learning

To enhance employability and global readiness, students also have access to industry-relevant certifications:

Ready to take the next step?